diff --git a/src/pages/pricing.mdx b/src/pages/pricing.mdx
index 1795fad2..9a56c402 100644
--- a/src/pages/pricing.mdx
+++ b/src/pages/pricing.mdx
@@ -28,7 +28,12 @@ export const priceFormatter = new Intl.NumberFormat('en-GB', {
         }
       </h2>
 
-      <div>{product.description}</div>
+      <div>
+        <p>
+          {product.description}
+          {product.isLimited && (<> <strong>Limited places available!</strong></>)}
+        </p>
+      </div>
 
       <footer>
         <a href={product.link.href}>{product.link.text} &rarr;</a>
diff --git a/src/products.json b/src/products.json
index 5322068d..385fd315 100644
--- a/src/products.json
+++ b/src/products.json
@@ -21,6 +21,7 @@
     "title": "Development team coaching",
     "description": "Do you want to upskill your in-house team or have someone provide oversight and guidance as they deliver a project? Get unlimited 1-on-1 private Slack access to me and regular check-in calls to ensure things are on track.",
     "perMonth": true,
+    "isLimited": true,
     "price": 5000,
     "link": {
       "text": "Apply now",
@@ -40,6 +41,7 @@
     "title": "1-on-1 development coaching",
     "description": "The same as development team coaching, but for individual Developers and soloists.",
     "perMonth": true,
+    "isLimited": true,
     "price": 1000,
     "link": {
       "text": "Apply now",