diff --git a/src/products.json b/src/products.json
index 0b616632..0dbad4d6 100644
--- a/src/products.json
+++ b/src/products.json
@@ -27,6 +27,16 @@
       "href": "https://buy.stripe.com/eVa4h0bgSaPM6NqcMU"
     }
   },
+  {
+    "title": "1-on-1 development coaching",
+    "description": "The same as development team coaching, but for individual Developers and soloists.",
+    "perMonth": true,
+    "price": 1000,
+    "link": {
+      "text": "Apply now",
+      "href": "https://forms.gle/SX5fGtXXKVDcftpTA"
+    }
+  },
   {
     "title": "1-on-1 consulting call",
     "description": "Book a 1-on-1 video call, and I can help you by answering questions about software development, architecture and automation, helping you write your first automated test, or reviewing some of your code and giving advice and suggestions.",